If you haven't heard of Hawkers than you're not alone, we hadn't heard of them either. They are a global sunglasses and fashion company based out of Spain. One Friday night we were contacted by a creative agency in downtown San Diego to come to a meeting with their new client that recently had some trouble in the social media space and needed to do some damage control. We met with them over the weekend and helped produce and edit a piece that would be a part of the We Love All campaign.
The creative concepts and overall plan were hammered out over a couple of days and then the filming started all over the world. They scrambled crews in Spain, Mexico City and Los Angeles. Once everything got back to us we were tasked with putting the edit together.